
WestJet X RBC
Out of the Woodwork
A $119 round-trip travel voucher sounds too good to be true. Which is probably why the moment you get one, people start appearing. Friends. Neighbours. Exes. Your old driving instructor. Your landlord’s son. The magician from your third cousin’s wedding.
We built a surreal little world around that moment. Where people don’t just show up, they surround you. Every angle of the house became a window into the chaos: from the peephole to the front door, the living room window to your phone blowing up with texts.
The campaign rolled out across broadcast, social, and TikTok, where we let users pick their own would-be travel companion and join the madness themselves.
Because when the deal’s this good, everyone wants in.