If you like film, coffee, trivia, and taking karaoke way more seriously than it was ever supposed to be taken, we’ll get along just fine.

A young woman with purple hair in a blue dress enjoying a slice of pizza outdoors in a park, with a hand taking her photo with a camera, and a red paper plate on a pizza box in front of her.
A young woman with purple hair in a blue dress enjoying a slice of pizza outdoors in a park, with a hand taking her photo with a camera, and a red paper plate on a pizza box in front of her.

Hi, I’m Victoria! I’m an award-winning Senior Art Director based in Toronto, with over eight years in the agency world and a deeply inconvenient need to make things better. I build immersive visual worlds that give ideas depth, texture, and a reason to be remembered. From the first messy thought to the final frame, I bring a design-led sensibility, strategic rigour, and conceptual clarity to the work, with obsessive attention to craft at every stage.

I’m drawn to ideas with a point of view, brands with personality, and thoughtful details that make the work feel considered from every angle. Whether I’m shaping a campaign platform, art directing the smallest touchpoints, presenting to clients, mentoring juniors, staying hawk-eyed on set, or refining the final piece, I’m always chasing the same thing: making it smarter, sharper, and more memorable.

  • 2026 Clio Awards - Shortlist Design, Sustainability | Sans Waste
    2026 ONE Show Awards - Round Two, Design for Good | Sans Waste
    2026 ONE Show Awards - Round Two, Typography - Typeface | Sans Waste
    2025 EPICA Awards - Graphic Design, Bronze | Sans Waste
    2025 Applied Arts Advertising - Art Direction, Campaign | Sans Waste
    2025 Applied Arts Advertising - Typography, Single | Sans Waste
    2025 Communication Arts Advertising Award of Excellence | Sans Waste
    2019 Communication Arts Advertising Shortlist | JWTea

  • Current Position:

    • Senior Art Director at INNOCEAN Canada

    Previous Experience:

    • Freelance Senior Art Director

    • Art Director at Dentsu Creative (Denstu One)

    • Art Director at Wunderman Thompson (JWT)

    • Art Direction Intern at J. Walter Thompson

    • Graphic Design Intern at We Make Things

    Education:

    • George Brown College - Graphic Design Advertising

  • Genesis, Hyundai, RBC, WestJet, Taco Bell, Caledon Farms, Acura, Honda, IKEA, Alaska Communications, Lindt, Aurora Cannabis, HSBC, Mazda, Johnson & Johnson, Shell, Tim Hortons, Walmart, and many more.

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