Luxury isn’t just about what a car looks like. It’s about what it says about you and how it reflects your wants and desires.

So for the launch of the GV80 Coupe, we built a world that mirrored that idea. Literally.

Shot with Shin Sugino and finished with VFX by Studio Feather, the spot framed the Coupe as a true reflection of the driver. Kaleidoscopic lenses, mirrored surfaces, and warm, silhouette-driven lighting brought the idea to life, capturing the Coupe from every angle.

More than a launch, the work introduced a first-of-its-kind seasonal care plan and extended across a 360 platform, reinforcing Genesis’s commitment to putting the driver at the centre of everything they do.