Most people don’t dream in spreadsheets. They dream in milestones. A wedding. A first home. A retirement party with one too many devilled eggs.

We turned a platform UX feature into something more human: a simple dial that shows your dreams inching closer to 100%. Each spot zoomed in on one major life goal and made it feel real, even before it happened.

The result was a series of quietly optimistic vignettes that made financial planning feel a little more human, and a lot less like homework.