Most people think they’re buying an SUV for epic winter adventures. Snowmobiles. Backcountry. Firewood and grit. But most of the time? It's cozy hot chocolate runs with friends, grocery trips dodging parking lot snowbanks, and hockey bags that smell like maybe they belong on the roof rack.

So we leaned into both the expectation and the reality.

The SANTA CRUZ hit the deep woods. The TUCSON stayed in the suburbs. And the SANTA FE? It did both — and looked good doing it.

We blended practical footage with CGI so cleanly it’s impossible to tell what’s real (kind of fitting really). The 360 launch rolled out across broadcast, social, digital, and even a custom fireplace channel designed to warm up the coldest screens over the holiday season.