Dogs are simple. They love you. They love snacks. The order? Up for debate.

To help humans figure out what their dogs actually want, we let the pets do the talking. Sort of. Each spot followed a speech-button-led monologue built around one dog’s Caledon cravings, resulting in a series of snack-sized stories voiced by dogs, for dogs (and the humans who love them).

The campaign extended into social with custom ‘Chews Your Own Adventure’ boxes, giving creators and their pets a new way to bond — and beg.