The Shell Performance Wall
Some people talk about performance. We built a wall that proved it.
To launch Shell V-Power Nitro+ 93, we turned a Vancouver parking lot into an AR-fuelled racetrack pit stop — where every car became a full-throttle Formula One Ferrari. Beat-up Corollas. Supercars. Cops. Even a competitor’s fuel truck. Everyone wanted in to see themselves in the fast lane. Because when you fill up with Shell V-Power Nitro+ 93, you’re part of the performance team.