In New York, speed isn’t a luxury. It’s a survival skill.

To help launch HSBC’s Tap & Go cards, we hijacked the city’s rhythm with real-time DOOH ads tailored to the pace of New York City. From rainy afternoons to game day rush hours, our ads used location, time, event, and weather data to deliver the right message in the right moment.

Because if you can tap here faster, you can tap faster anywhere.