Everyone’s trying to save the planet by making more stuff. Tote bags. Wooden spoons. Paper straws.

But this earth day, we wanted to do more with less.

Introducing: Sans Waste. A font designed to use 48% less ink on paper and fewer pixels in dark mode. Made with wave-cut negative space, the typeface proves you can take up less space without losing clarity. Or impact.

Shared across the global INNOCEAN network with support for 95+ Latin based languages.

It’s a small change you won’t even notice, and that’s by design.

2025 Communication Arts Advertising Award of Excellence winner and 2025 Applied Arts Advertising Awards multiple category winner.